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The Wii is for the Hardcore

by Andrew Clark (2008-05-22)


The Nintendo Wii has gotten a lot of both criticism and praise for attracting a new brand of gamer. This casual crowd is quickly becoming the face of the Wii, and has by far gotten the most attention. This leads people to believe that the Wii is geared towards the sixty-five and older crowd. However, while at the Ziff Davis Electronic Gaming Summit, Nintendo of America's own Cammie Dunaway dropped some facts on whom exactly is playing the Wii.

According to Cammie Dunaway, "Seventy-nine percent of Wii gamers are male, most older than 18....and more than half game for five or more hours a week." Assuming 5 hours a week is hardcore, Dunaway made the claim that the Wii is overwhelmingly played by the hardcore. The perception of the Wii's appeal to the baby boomers is not completely incorrect, though. Cammie Dunaway also mentioned that forty-five percent of other household Wii players are females over the age of twenty-five.

Despite the Wii's perception, if Cammie Dunaway's numbers are even the least bit true, the Nintendo Wii may just be a bit more hardcore than you think.

Via Kotaku