The Wiire

Nintendo: Apple is "Enemy of the Future"

By Ian Mikutel / Saturday, 08 May 2010

Nintendo President Satoru Iwata has told senior executives within the company to consider their battle against Sony a victory, and to regard Apple, with its iPhone and iPad devices, as the 'enemy of the future.'


Apple vs Nintendo


Iwata's statements come after Nintendo announced a decrease in profits, from $3.03 billion to $2.48 billion, for the first time in six years.


The Times Online reports that "sources close to the Kyoto-based company describe a mood of concern as the hardware and software divisions race to restore the capacity to "surprise" -- a traditional feature of Nintendo games that Mr Iwata holds dear."


Nintendo would be remiss if it did not acknowledge the threat Apple puts on their handheld gaming business. Since the launch of the DS Lite and Wii, comparisons have been made between the two companies in terms of hardware design and ease of use approach to their products. Now, Nintendo may want to begin distancing themselves from Apple.


With over 30,000 games in Apple's iTunes App store, along with the recent sales of over 1 million iPads and the upcoming launch of the iPhone 4G / HD this June, Apple has clearly attracted the interest of many developers and publishers--a trend that is likely to continue as more users flock to their devices.


CrunchGear explains one of Nintendo's greatest disadvantages against Apple's gaming devices currently: "you're sitting on a park bench, whip out your iPhone, launch the App Store, and buy Angry Birds for 99 cents. Zero to gaming in no time at all. How's Nintendo going to compete with that? (The DSi Shop requires Wi-Fi, whereas the App Store will load anywhere you have a cellphone signal.)"


The answer, says CrunchGear? "Maybe Nintendo should just release a phone?"

Nintendo Wii Phone

Apple recently hired IGN's Editor-at-Large, Matt Casamassina, who had covered Nintendo extensively for 13 years with the publication.


"Anybody who has read my work through the years will know that I've long been a huge Nintendo fan, but if there is one company that could entice me away from covering Mario and Zelda it's the one owned by Steve Jobs. Beginning early May, I will join Apple as global editorial games manager, App Store. In a nutshell, I will be leading the charge for games on the App Store, so whether you browse through iTunes, iPhone, iPod Touch or iPad, the games content you see will be handpicked and organized by me and my team. I couldn't be happier."


If Apple was able to entice one of Nintendo's most well-known and vocal fans away from Nintendo, it's no wonder Mr. Iwata has declared them the "enemy of the future".


Let the war begin.


How do you see Nintendo battling Apple in the future? What must Nintendo do to maintain its market share and keep gamers interested? Let us know in the comments below!

Bookmark/Share Bookmark/Share

Submit to N4G N4G
Delicious Delicious

Related Articles


The Wiire Message Boards Leave Your Comments What is v4? Learn More

The Wiire Store
Submit a News Tip

Upcoming Releases

 Recent Comments